Going into business as an entrepreneur can be scary—especially in the moments of self-doubt,

confusion, mental breakdowns... the emotional works. Shane Cramsey, founder of TakeShots, has gone

through it all and, on this episode of E-Com to Everyone, he sits down with Ignacio to break down the

good, the bad and the ugly of the entrepreneurial journey.

Shane shares the big failures that led him to his greatest successes, and details about his own path

through entrepreneurship—from meditation and mindset development for manifesting wealth to

professional alignment for personal joy. Together, Shane and Ignacio go deep into the topics of:

● The importance of patience, perseverance and taking risks

● Seeking professional fulfillment that aligns with who you are personally

● Accepting the losses in life and using them as the impetus to reinvent yourself

● How innovation is key to start and scale your business

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When it comes to selling on Amazon, not everything is black and white–especially in the conversation of

Fulfillment by Merchant vs. Fulfillment by Amazon.

On this bite-sized episode of E-Com to Everyone, Ignacio breaks down the pros and cons of each model

and lays out the truth: there is no absolute right answer, it just depends on your business and your goals.

● The benefits of Fulfillment by Merchant

● The benefits of Fulfillment by Amazon

● Common myths and misconceptions associated with FBA and FBM

● Who should and shouldn’t leverage each model

● Profit margins and fees associated with each model

● The way returns work and impact for each model

● Pointers for success selling using FBA and FBM models

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When new entrepreneurs are building their brand, they often ask us which is better: Amazon or Shopify? Both platforms have pros and cons, but to best take advantage of the marketplace, you have to be honest about your current business situation. By understanding your current outreach, needs and goals, you can choose the platform that aligns your entrepreneurial endeavors with the best e-commerce opportunities.

On this episode of E-Com to Everyone, Ignacio talks about the pros and cons of both Amazon and Shopify. He breaks down the main differences between the two and helps new entrepreneurs navigate their online potential for earnings and exposure. Ignacio brings awareness to marketplace-specific topics such as:

● Generating traffic on your Shopify site vs established Amazon traffic

● Maintaining active consumer traffic rather than “window shoppers”

● Leveraging Shopify if you are an influencer or have already established an online presence ● Using Amazon FBA to ease your shipping workload

● Using Amazon as an additional marketplace to your established website or shop

Both Amazon and Shopify can potentially help or hinder new entrepreneurs. And that’s why you must take time to analyze your own business presence and outreach. By being realistic about your current professional status, you can make an e-commerce choice that can help save on marketing and gain on sales.

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Some of the most beneficial business strategies aren’t actually about business––they’re about your personal values and connections with your community, family and friends. On this episode of E-Comm to Everyone, Ignacio sits with the successful doctor of dental medicine and entrepreneur, Dr. G, to talk about growing your wealth and your business with purpose and joy. During their chat, Dr. G shares his own experiences and strategies for building a business with a positive and conscientious mindset.

The two get personal–tapping into their personal values and explaining how staying true to those values was instrumental for their expansion, both as family and businessmen. Ignacio and Dr. G also share their perspectives on the topics of success, family and personal growth, such as:

Together, they bring inspiration to continue moving forward with faith and strategy.

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Ready to Invest? Book A Call.

Becoming a multi-millionaire is not just about accumulating wealth and material goods. It’s about falling in love with your purpose and the process. On this episode of E-Comm to Everyone, Ignacio goes solo and shares a bit of his own experience as an entrepreneur who reached multi-millionaire status in just seven years.

In addition to valuable tips and anecdotes to help entrepreneurs get set up for personal, professional and economic success, Ignacio goes deeper into his favorite start-up topics, such as:

He also speaks about the importance of mindset as you start building your business and proposes that the keys to success are actually pretty simple: be smart with your goals, be patient with the process and be aligned with your vision.

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This week on Ecom to Everyone, we're changing things up a bit. Instead of the digital storefront tips and education you're used to, Ignacio sits down with Jose Castellanos, CEO and founder of One Stop Inventing, to chat in-depth about helping their clients grow ideas and income. Although the two come from different spectrums in the business world, they come to the table to talk about the risks and rewards of their respective careers and share insights into their own market landscapes. They also drop some priceless advice for those who want to generate passive income with teams they can trust and get into:

Together, Ignacio and Jose remind everyone that expertise can only go so far if not accompanied with honesty––a key tenant to both of their businesses.

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Beginning your own e-commerce business can seem overwhelming for new entrepreneurs–especially when there are so many different ways to get started. But by familiarizing yourself with the processes of successful online start-ups, you can build your own business foundations using tried and true techniques.

On this episode of E-Comm to Everyone, Ignacio sits down with Alana, his wife and business partner, for an honest conversation about their own experiences of running successful e-commerce businesses. Ignacio and Alana share their own entrepreneurial backgrounds, strengths and philosophies, such as:

The two bring together their different perspectives to offer valuable insight to entrepreneurs who are new to e-commerce and are ready to get started.

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Ready to invest in your Amazon business? Get Started.

When you open your digital store on Amazon, you have a few different options for inventory storage and order fulfillment. Each method has its pros and cons depending on your needs as a seller. On this episode of E-Comm to Everyone, Ignacio and Vlad talk about Amazon’s FBA program—the good, the bad, and the ugly. The two speak honestly about their own experiences with Amazon Fulfillment and share important information to help you decide if FBA is right for you. Ignacio and Vlad dive into topics such as:

They also delve into the FBA fees and how they can quickly accumulate if you don’t have a clear seller plan and understanding of how FBA works. And, as always, Ignacio and Vlad drop some gems of insight to help you plan for a digital store that brings in a consistent and stable cash flow.

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Ready to Invest in an Amazon Store?

Can you make money on Amazon? Of course you can. But in order to build a digital store that generates consistent, passive income, you’re going to need to do more than open up shop. To thrive in this industry, you’ll need to define your goals, build a research-backed plan and adapt to the ever-changing Amazon retail environment.

On this episode of E-Comm to Everyone, Ignacio sits down with Vlad, to break down the reality of making money with Amazon Automation. The two share insight from their own experience of strategizing, researching and putting into action an Amazon seller plan that actually works. Ignacio and Vlad go deeper into topics such as:

Additionally, the two touch on the importance of product research and acquisition, Buy Boxes and how to elevate your store functionality by using trustworthy resources, such as automation accelerator companies like ECI.

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Ready to invest in your Amazon store? Book a Call

E-commerce automation is always changing, which brings new opportunities to think about how you run your own business. But this doesn’t always mean to jump in immediately and invest in the next big thing. It’s important to understand the automation realities of the past and present to make the best decision for your future.

On this episode of E-Comm to Everyone, Ignacio and Vlad bring the battle of Amazon Fulfillment versus Walmart Fulfillment to the public. The two talk about the pros and cons of each one and weigh in on which is the best in their expert opinion (spoiler alert: Amazon is still winning). Additionally, the two share e-commerce insights for prospective investors such as:

Ignacio and Vlad also talk about why they care so much about their client’s financial wellbeing and why it is important for them to share their knowledge about e-commerce and Amazon Automation with the public.

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