Most churches are spread across every social media platform imaginable and doing none of them well. In this episode Thomas and Shiloh go platform by platform and have the honest conversation most church leaders have never had about where churches should actually be spending their time and energy online. From Facebook and Instagram to YouTube, TikTok, X, and even LinkedIn, every major platform gets evaluated through one simple filter: who is on it, can churches realistically reach new people there, and is the effort actually worth the return. This is a practical and direct episode that will help any church leader stop feeling guilty about every platform they are not on and start doing the right ones really well.