There is no easy answer to which platform you should choose, but here’s a guide to follow!

NEWS/Quick-Takes:
Instagram TV is pulling us ever closer to a future full of tall videos
https://www.popsci.com/instagram-tv-is-pulling-us-ever-closer-to-future-full-tall-videos
“Everyone spends time on Instagram,” he said. “Every single person is always on Instagram. When you go to YouTube, you’re actively looking for something. Instagram, you’re waiting in line and it’s like, let me just go waste some time.”
https://www.nytimes.com/2018/06/21/style/instagram-igtv.html

Tours and Activities Sector Still Faces Challenge of Moving Bookings Online (I thought this could be an interesting conversation about last-minute bookings for seasonal events)
https://skift.com/2018/06/12/tours-and-activities-sector-still-faces-challenge-of-moving-bookings-online/


Main Topic:
Social Media Starter Kit
There is no easy answer.

Here are a few things to try:
Register your name at least on everything to keep it (yelp, facebook, and Google my business).
Maintain consistency on platforms (keywords, logo, name spelled the same, etc).
Family targets: Facebook/IG
Younger: Snapchat/IG
Twitter: Reporters and professionals
LinkedIn: B2B / Business Development

Understand why you are using the platform.
Answer these questions:
What are we trying to get from the platform?
Awareness
Engagement
Authority
Leads
Sales
Business Development
Traditional Media
Customer Service
Who specifically are we trying to engage?

Why do people use social media?
To stay in touch with friends
To stay up to date with current events
To fill u spare time
To find Entertaining Content
General Networking
Because of Social Groups
To Share Photos or Videos
To Research/ Find Products to Buy


Wrap-Up:
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

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