The year of the fold has arrived. Google's Pixel 11 Pro Fold is here with Gemini inside, Apple's foldable is close behind, and the category is finally going mainstream. This episode gets into Apple turning its hardware into a subscription you never stop paying, the maxxing craze that has everyone optimizing their looks, their sleep, and their money, why trust has become the metric brands are chasing through AI, and how a preschool cartoon quietly became one of the most-streamed shows around.

In this episode:

• The year of the fold: three foldables sharing AI and screens, and where the hardware still sets them apart
• Apple Upgrade: leasing your devices instead of owning them
• Everyone is maxxing everything: self-optimization goes full-time
• Trust is the metric to optimize now: winning the answer the AI gives
• When a preschool cartoon takes over streaming