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While You're Obsessing Over Email, Your Competitors Are Mastering This Emerging Channel
In this episode, Aaron Schwartz discusses email marketing, Klaviyo, SMS strategies, and cross-channel marketing with three agency experts: Jess Grossman (InSocial), Kolby Yarnell (Modular), and Sammy Tran (BMO Media). They share practical insights on Klaviyo's pricing changes, SMS segmentation, cross-channel attribution, and the future of lifecycle marketing.
Timestamps:
00:00 - Introductions
03:41 - Klaviyo Pricing Changes Explained
09:36 - Cross-Channel Marketing Strategy
20:30 - SMS Segmentation Best Practices
27:12 - Email vs. SMS Opt-in Strategies
29:45 - Measuring Incrementality Across Channels
36:06 - Attribution Challenges for Agencies
39:38 - Future of Lifecycle Marketing & AI Tools
46:46 - RCS Messaging and Future Trends
These lifecycle marketing experts cover how to properly segment your list, maximize ROI across different channels, and prepare for upcoming changes in customer communication technology.
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By Aaron SchwartzIn this episode, Aaron Schwartz discusses email marketing, Klaviyo, SMS strategies, and cross-channel marketing with three agency experts: Jess Grossman (InSocial), Kolby Yarnell (Modular), and Sammy Tran (BMO Media). They share practical insights on Klaviyo's pricing changes, SMS segmentation, cross-channel attribution, and the future of lifecycle marketing.
Timestamps:
00:00 - Introductions
03:41 - Klaviyo Pricing Changes Explained
09:36 - Cross-Channel Marketing Strategy
20:30 - SMS Segmentation Best Practices
27:12 - Email vs. SMS Opt-in Strategies
29:45 - Measuring Incrementality Across Channels
36:06 - Attribution Challenges for Agencies
39:38 - Future of Lifecycle Marketing & AI Tools
46:46 - RCS Messaging and Future Trends
These lifecycle marketing experts cover how to properly segment your list, maximize ROI across different channels, and prepare for upcoming changes in customer communication technology.