On this Whiskey Quickie by Bourbon Pursuit, we review Rare Perfection 15 Year. This 15 year old Canadian whiskey is 119.7 proof and $160 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
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Whiskey Quickie: Rare Perfection 15 Year Review

The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday.

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On this Whiskey Quickie by Bourbon Pursuit, we review Frey Ranch Single Grain Series 100% Wheat Whiskey. This 3 year old whiskey is 100 proof and $55 MSRP (375mL). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Whiskey Quickie: Frey Ranch Single Grain Series 100% Wheat Whiskey Review

It's This Week in Bourbon for April 26th 2024. Master Distiller Alex Castle will be leaving Old Dominick, the bourbon spirits market size to rise up to US$12 billion by 2030, The WoodWork Collective and David Jennings announce Raconteur Rye.Show Notes:
Master Distiller Alex Castle will be leaving Old Dominick

Give 270 has a new giveaway

Three Chord Bourbon x Allman Brothers Band

Shelter Distilling expands to Montrose, Colorado

ourbon Spirits Market Size to Rise up to US$12 Billion by 2030

A ransomware attack on a Swedish logistics company

London Marathon runner tasted a different glass of wine each mile of the race.

Garrison Brothers Lady Bird

J. Mattingly 1845 Distillery Combat Infantry Badge (CIB) Bourbon

Bulleit  12-Year-Old Rye Whiskey

Derby City Gaming and Hotel “Thoroughbred Collection”

New Riff Silver Grove Bourbon and Silver Grove Rye

Basil Hayden Subtle Smoke

LuxRow Blood Oath Pact 10

Chattanooga Whiskey Founder’s 12th Anniversary Blend

Two Souls Spirits Spring 2024 release

The WoodWork Collective and David Jennings Raconteur Rye

@olddominick @give270 @threechordbourbon @shelterdistilling @garrisonbros @jmattingly1845 @bulleit @newriff @basilhayden @luxrowdistillers @chattwhiskey @rarebird101

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TWiB: Master Distiller Alex Castle Leaves Old Dominick, Bourbon Market Size to Reach $12 Billion by 2030, Raconteur Rye

This is a question that has plagued me for quite some time and it was inspired by my wife. Ryan and I continuously evaluate brands as we compare what works and what doesn't when it comes to consumers. We get caught in this trap of continually pivoting as we see other brands catch fire because of a bottle design or some element. So my wife asked me, Kenny, are you are whiskey company or a marketing company? It caught me off guard and I really had to think about the broader landscape so I wanted to make an episode where we talk about what it takes to be a whiskey company versus a marketing company. There's probably a lot of brands out there that think of themselves as a whiskey company but in reality they are a marketing company. Here's the thing, there's no wrong answer. Marketing plays a crucial role in whiskey and it could be the marketing that's in your face through point of sale, it could be bottle shapes, or even the lack of marketing to keep the mystique alive. I thoroughly enjoyed this conversation and it probably requires us to hit this topic again in the future if you send us your feedback.

 Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about Maker's Mark and their role in bourbon resurgence.

Where do you spend your first initial investment?

Does the liquid even matter?

Does having special distillation, heirloom grains, or anything else really matter?

Can a big distiller be considered a marketing company?

When a big distiller creates the same label with different colors and proofs, is that about the whiskey?

How do you transition from being a marketing company to a whiskey company?

Does it matter if you're getting it from one source like everyone else?

Do you need to cater to the neophytes or the mass consumer market?

If Fred Minnick starts a brand would you put your money in marketing or the whiskey?

Can you be a whiskey company if you are using MGP?

Is a lack of marketing considered marketing?



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459 - Are You A Whiskey Company or a Marketing Company?

On this Whiskey Quickie by Bourbon Pursuit, we review High N' Wicked Kentucky Straight Rye Whiskey. This 5 year old whiskey is 98.2 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Whiskey Quickie: High N' Wicked Kentucky Straight Rye Whiskey Review

It's This Week in Bourbon for April 19th 2024. Maker's Mark, Ed Lee, and Messermeister come out with a knife collaboration, Bourbon Women announces the 2024 SIP Scholarship Program, and Keeneland Race Course and Maker’s Mark launch Greats of the Gate.Show Notes:
Woodford Reserve Distillery has unfairly influenced a 2022 unionization vote

Maker's Mark, Ed Lee, and Messermeister come out with a knife collaboration

Bargo 459 joins The Kentucky Distillers’ Association

Bourbon Women is pleased to announce the 2024 SIP Scholarship Program

Hard Truth Distilling Co. to break ground on its third rackhouse

Old Line Spirits 51 Rye Whiskey

Keeneland Race Course and Maker’s Mark launch Greats of the Gate

@woodfordreserve @makersmark @chefedwardlee @messer_meister @bourbonwomen @hardtruthspirits @oldlinespirits @keeneland

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Whiskey Quickie: Rare Perfection 15 Year Review

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