In this week's episode of The Adelaide Show, we are having a whisky marketing masterclass, and we're doing so with Mike Collings, the man who helped the world develop an appreciation for single malt whisky and high pedigree blends - you see a lot of his work in duty free stores. He is also founder of Spencer Collings & Co. Ltd.

This week, the SA Drink Of The Week is Firkin Islay.

And in the Musical Pilgrimage, we hear a song by local band, Lazy Eye.

Adelaide Fringe: Steve is in two shows in the 2020 Fringe and would love to have you join him.
Innuendo Everywhere: Becky Blake and Steve Davis do it
2 Cats Drove Into The Cuckoos Nest

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