đď¸ How did one bottle of rosĂŠ redefine an entire category â and become a global luxury icon?
In this episode of Voices of Luxury, host JQ Louise sits down in Provence with Paul Chevalier, Vice President and Global Marketing Director at Château dâEsclans â the creator of Whispering Angel RosĂŠ. From changing perceptions of pink wine to building a brand synonymous with effortless elegance, Paul shares the strategy, vision, and travel inspiration behind the worldâs most famous rosĂŠ.
đŹ Youâll also hear:
- How Whispering Angel became the face of premium rosĂŠ
- Paul Chevalierâs journey from sommelier to global brand leader
- The evolution of rosĂŠ in fine dining and luxury circles
- Marketing to new generations of wine lovers
- The importance of harvest timing and vintage expectations
- Travel tips for exploring Provence like a local
- Celebrating 20 years of Whispering Angel â and whatâs next for Château dâEsclans
Whether you're a wine lover, brand strategist, or luxury traveler, this is a rare look inside the bottle that changed the industry.
đş Prefer to listen? Find it on The Yachting Channel podcast, available on all major platforms.
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đ˛ Connect with JQ Louise
Follow JQ for more behind-the-scenes from Voices of Luxury, luxury travel tips, and curated lifestyle content:
⢠Instagram: @jqlouise
⢠TikTok: @jqlouise
đ˛ Connect with Whispering Angel
⢠Instagram: @chateaudesclans
⢠Website: esclans.com
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