🎙️ How did a Nordic capital turn its airport into an award-winning travel experience — and why is Finland quickly becoming one of Europe’s most coveted luxury destinations?
In this episode of Voices of Luxury, host JQ Louise sits down with Anna Tuomi, Head of Marketing at Helsinki Airport (Finavia). From the world’s first runway sauna to crafting a seamless passenger experience, Anna shares how Helsinki Airport reflects Finnish culture, wellness, and innovation — while welcoming travelers from across the globe.
💬 You’ll also hear:
- How Helsinki Airport became Europe’s best in its size category for 6 years running
- The story behind the famous runway sauna activation
- Why sauna culture is central to Finnish wellness and travel
- What surprises international travelers most about Helsinki
- Insider tips for exploring the capital, from hidden gems to design districts
- Food and wine experiences you can’t miss (including salmon and reindeer)
- Seasonal highlights: summer sun, autumn colors, winter auroras, and Lapland escapes
Whether you’re a frequent flyer, luxury traveler, or brand strategist, this episode offers a rare look inside Finland’s approach to hospitality and destination marketing.
📺 Prefer to listen? Find it on The Yachting Channel podcast, available on all major platforms.
🌐 More: YachtingInternationalRadio.com
📲 Connect with JQ Louise
Follow JQ for more behind-the-scenes from Voices of Luxury, luxury travel tips, and curated lifestyle content:
• Instagram: @jqlouise
• TikTok: @jqlouise
📲 Connect with Helsinki Airport
• Instagram: @helsinkiairport
• Website: finavia.fi
#HelsinkiAirport #FinlandTravel #LuxuryTravel #VoicesOfLuxury #Helsinki #Lapland #SaunaCulture #LuxuryLifestyle #TravelPodcast #JQLouise