Rogue state slogan campaigns, politics-scented candles and T-shirts for our stressed-out times -- Kentucky for Kentucky is a weird and insanely creative brand that knows how to grab attention. Co-founder Whit Hiler tells you how to embrace an opportunity, think creatively and recover from missteps as you search for that next big idea.

This episode's "Hear My Hustle" is from Rick Carabba of the "Two-Cent" email newsletter.

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Tailgater Taters
Blue & white potato chips that will be the hit of any tailgate, alumni gathering or wedding.