Enterprise Connect Podcast | Technology Reseller News

“You don’t have to be a voice expert anymore — we’ve made UCaaS and CPaaS accessible for developers.” – Jim DeWald, CRO, White Label Communications

In a space where voice integration can be daunting, White Label Communications is changing the narrative — offering enterprises, SaaS providers, and ISVs a new way to bring UCaaS and CPaaS capabilities into their applications without deep telephony expertise.

At Enterprise Connect 2025, White Label CRO Jim DeWald and Head of Partnerships Zachary Konopka joined Technology Reseller News publisher Doug Green to share how their company is evolving its long-standing white-label platform to support enterprise-grade, developer-friendly integrations.

From Turnkey UCaaS to DIY Integration

Traditionally known for enabling MSPs and resellers to offer UCaaS under their own brand, White Label Communications has now exposed the full range of its UCaaS and messaging capabilities via API and webhooks. This move empowers developers and enterprise teams to embed voice, messaging, and multichannel communication directly into their own applications — creating personalized workflows and enhancing customer engagement.

“We used to deliver a turnkey UCaaS business in a box,” said DeWald. “Now, we’re offering a DIY model where enterprises can build their own integrations — with our platform as the foundation.”

Why CPaaS Matters More Than Ever

CPaaS (Communications Platform as a Service) is no longer optional — it’s the backbone of how businesses engage customers. From appointment reminders and one-time passcodes to SMS billing alerts and chatbot interactions, CPaaS enables businesses to meet users on the channels they prefer.

“Whether it’s voice, text, email, or chat — we give organizations a single API that connects them to 8 or 9 channels,” said Konopka. “And with automatic failover, your message still gets through, whether the end-user is on RCS, SMS, or even email.”

Bringing Enterprise-Grade Capabilities to the Channel

While White Label doesn't sell directly to end users, its platform enables service providers to deliver modern, integrated communication services to enterprises — often with development times measured in days, not months.

“Our clients know their end customers better than anyone,” noted DeWald. “We just give them the tools to make their offerings more sticky, more valuable, and more resilient.”

From UCaaS to CPaaS and Beyond

With an emphasis on modularity, ease of use, and integration speed, White Label’s platform lowers the barrier to entry for voice and messaging development. Whether it’s a self-storage company enabling SMS billing, or a SaaS platform adding omnichannel support, the company’s white-label model lets partners maintain their brand while delivering high-impact communication features.

Learn more at www.whitelabelcom.com.

White Label Communications will also be attending Channel Partners in Las Vegas.