Today we discuss the importance of a solid communications content strategy for European associations and NGOs. Many people assume that Institutional communication content is dull and uninteresting. However, an organisation's success can rely partly on its content marketing strategy to reinforce its advocacy. What works for one organisation may not work for another, but content plays a crucial role in creating a lasting first impression for stakeholders on the receiving end.

Today's topic is centred around the debate about the impact of artificial intelligence (AI) on creativity. The discourse in the media often frames the discussion as a black-and-white issue, with AI versus artists. However, there is much more nuance to this debate than that.

Often, we think of branding as something that only consumer brands need, but in reality, branding is just as crucial for corporate and association/NGO. Effective branding can help create a unique identity, voice, and values that set them apart.Secondly, branding helps build trust and credibility. People want to work with and support brands they trust and believe in, regardless of whether they are consumer or corporate brands

Today we are talking about an amazing and versatile medium that has been growing in terms of usage and engagement in recent years, podcasts.

Today we talk about the role of a communication professional in the EU Bubble is constantly evolving due to several factors such as the increased use of digital communication tools, the changing media landscape, and the growing importance of social media.

In a battle of wits, even the giant can be defeated. Small agencies hold the key to unlocking the full potential of creativity by focusing on the three core forces of talent, brands and ideas. In small agencies, time is counted differently and they know that thinking about a client's problem outside working hours costs nothing. They are paid on a project basis, which leads to more ideas being delivered faster and more efficiently, saving time and money.

Welcome to the White Rabbit Hole podcast, follow us to explore the latest and greatest ideas in the world of creative marketing. Today, we're talking about why creating video content is three times more effective to support advocacy campaigns for European associations.