Welcome back to the Chingona Chair — where we celebrate culture, community, and chingona voices making an impact.

In this episode, we’re talking all things Mexican Heritage Night with the Chicago White Sox — a powerful example of how brands can drive real business impact by authentically engaging Latino communities.

Our guest, Roxy Delgado of Marketing Rox, shares how the White Sox are building long-term loyalty through cultural celebration, co-creation, and listening to their fans. It’s a conversation about pride, purpose, and why authenticity in marketing matters more than ever.

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