Whitney Hawkings traded in a career in luxury fashion, for a career in luxury flowers. Her cut-to-order business model means customers are getting the freshest flowers possible, delivered the next day. They also discuss the importance of Instagram as a visual acquisition tool for Flowerbx, and why offline marketing doesn't work for the business.

Whitney explains how having huge names like Dior, Louis Vuitton and Jimmy Choo as regular customers, helped boost their sales and smooth the transition into the US market.