The Joy of Marketing

Georgia started Potage, a food delivery company, in 2012. For the first 8 years they've only supplied London but have plans to start delivering across the UK. Georgia spoke to Andrew about how she's manage to grow such a successful company from her mum's kitchen!

She also explained how Joe Wicks and Davina McCall helped boost their Instagram following to 20,000; the importance of a locally sourced, seasonal product line and the future plans for Potage.

Whitney Hawkings traded in a career in luxury fashion, for a career in luxury flowers. Her cut-to-order business model means customers are getting the freshest flowers possible, delivered the next day. They also discuss the importance of Instagram as a visual acquisition tool for Flowerbx, and why offline marketing doesn't work for the business.

Whitney explains how having huge names like Dior, Louis Vuitton and Jimmy Choo as regular customers, helped boost their sales and smooth the transition into the US market.

Days are a UK based beer company who offer alcohol free beer. They currently have 2 products, a Lager and a Pale Ale, both of which are 0.0% alcohol.

Aidan explained how their brand image, messaging and tone helps differentiate Days from the abundance of competition within the alcoholic drink sector. He also spoke about how the brand tries to "optimise everything for virality" and how, as a small company, they manage to use their on trade sales to boost their DTC sales.

Amy is the Director of EMEA Marketing at UserTesting.com. She joined Andrew on the podcast to discuss how user testing helps businesses to understand why certain things are happening within the business.

She also explained how testing can be used by almost any department within a business and how it can help startup businesses before they've even launched a product!

Andrew spoke with Clarity’s Product Manager, Ravi Yada to understand exactly how Clarity can benefit your business and help you increase conversion rates.

Learn how it compares to Google Analytics, how Clarity can help identify website issues, and how to use it to check the rendering of your website across all platforms

Despite the rise of social media advertising, David explains why TV is still the most effective form of advertising there is.

They also discuss, in detail, how Adsmart works compared to traditional TV advertising; how you can use Adsmart to reactive lapsed/lost customers and how, using the same data sources we use at Machine Labs, you can target very specific groups of people with your smart ads.

David has an impressive career in marketing and analytics working with companies such as Boden and Direct Wines before co-founding The Tapestry Agency.

He speaks to Andrew about customer-centric marketing; how it's normal to lose money when acquiring customers, how David analyses customer data to determine how those customers are going to perform for the business; and the importance of triggered emails when targeting customers.

Based in Las Vegas, Savannah helps E-Commerce brands increase their sales through creative ads on TikTok.

In this episode, she explains how TikTok is taking over both Facebook and Instagram for advertising in terms of scale and performance; how targeted advertising works on TikTok and the importance of an ad not looking like an ad!

Savannah also talks about how she uses "engagement bait" to ensure success for her clients. If you're interested in exploring TikTok as a form of marketing or want to take Savannah's TikTok course to learn her media buying and ad creative tips and tricks, her website is https://thesocialsavannah.com/

Josh has plenty of experience in investments, having spent 5 years investing in SMEs prior to joining Coniston Capital.

He gives his opinion on what makes a great brand, the pros and cons of selling products through subscriptions vs. one-off sales, and explains the importance of CAC, AOV and LTV, collectively.

We also discuss the importance of having multiple marketing channels and why, as an investor, Josh does "not want to see any single reliance on one marketing channel," whilst touching on the advantages of user generated content for a business.

Jay Wright took over as CEO of Virgin Wines back in 2008 and has transformed the company into one of the largest online wine merchants in the UK, selling over 1 million cases a year.

He explains how his previous roles led him to naturally take on the role of CMO as well as CEO of the hugely successful company.

We also cover how Virgin Wines successfully recruit new customers through partnership activities, keep those customers subscribing and discuss the company's future plans (*hint it includes beer and spirits)