In this episode of Who Do You Think You Are? Will Garside, editor at IT Europa, talks to host Federica Monsone about how vendors can successfully enter, grow and build credibility in the European IT channel. From finding the right partners and PR agencies to avoiding common pitfalls, Will shares practical advice, hard-won lessons, and candid insights into what really works. Listen here to learn how to make your mark in Europe’s competitive tech channel landscape.

In this episode of Who Do You Think You Are? Jonmichael Hands (JM), CEO of FarmGPU, talks to host Federica Monsone about his journey from Intel and blockchain to building a start up that offers a lean, competitive GPU cloud platform for AI. JM shares how FarmGPU is challenging hyperscalers with lower costs, greater flexibility, and cutting-edge approaches to data security; and how startups can stand out in an AI-saturated market. Listen here to learn how a small, nimble company can disrupt giants and why AI’s potential is far bigger than most people realize.

In this episode of Who Do You Think You Are? Bertrand Garé of L'Informaticien talks to host Federica Monsone about the unique characteristics of the French technology market and how U.S. tech vendors can effectively engage with it. Listen here to learn how to tailor your approach to succeed in France’s IT industry.

In this episode of Who Do You Think You Are?, Tim Danton, editor-in-chief of PC Pro and senior editor at Techfinnative.com, talks to host Federica Monsone about his journey as an accidental journalist, the evolution of tech journalism, and the critical role of credible, unbiased reporting in the industry. Listen here to learn how to effectively pitch stories to tech publications and build lasting relationships with editors.

In this episode of Who Do You Think You Are? freelance journalist Peter Ray Allison talks to host Federica Monsone about his journey into technology journalism and how he crafts compelling stories for outlets including the BBC, The Guardian, Computer Weekly, and IT Pro. Listen here to learn how to pitch a standout story and make your mark in the ever-evolving tech industry.

In this episode of Who Do You Think You Are?, Michele Hayes, CMO at Keepit, talks to host Federica Monsone about her career journey, the power of communications in brand-building, and how Keepit is transforming SaaS data protection. Listen to learn how to drive awareness and create impactful marketing strategies in tech.

In this episode of Who Do You Think You Are?, Steve McDowell, chief analyst and founding partner at NAND Research, talks to host Federica Monsone about his journey from engineer to industry analyst and how his expertise in storage, data management, and emerging enterprise technologies helps shape IT strategies. Listen here to learn how Steve stays ahead of industry trends, what makes a great analyst, and the biggest mistakes storage startups make. 

In this episode of 'Who Do You Think You Are?', Krista Case, Research Director, Cybersecurity, at The Futurum Group, talks to host Federica Monsone about her journey from journalism to becoming a leading cybersecurity analyst. Listen here to learn how startups and enterprises can navigate industry trends.

In this episode of Who Do You Think You Are?, channel freelancer Christine Horton talks to host Federica Monsone about her 27-year journey in channel journalism, sharing tips on crafting compelling stories and building strong industry relationships. Listen here to learn how to pitch effectively and navigate the evolving channel landscape.

In this episode of Who Do You Think You Are?, Michael Dempsey, freelancer for the Financial Times, the BBC, and many other highly respected UK media outlets, talks to host Federica Monsone about his journalism journey, the art of pitching to national media, and whether ChatGPT is a threat to the industry. Listen here to learn how to craft pitches that resonate with the media.