Trust is tricky. There are multiple levels of it and many different ways it influences our lives. As a personal brand, it's a necessity for people to buy from you.

Trust is like a multi-lane highway, not a silo.

There are different scenarios of trust

1. Yourself - you trust yourself - a must if you want others to trust you too
2. Others - you trust others and others trust you
3. God - you trust God - God gave you free will, which means he trusts you to discern and make decisions - but wants you to lean on the Holy Spirit as your counselor and guide.

Why it's important for you to trust yourself as an entrepreneur.

When you trust yourself you will be more confident. When others see that you trust yourself and are confident, they will be more likely to trust you and feel confident that you can help them. On the contrary, if you don't trust yourself, others will be much less likely to trust you. Since trust determines buying practices, it's a necessity for a brand and business to be successful financially.

Without it, you risk playing small, and you...

• don't believe you are worthy of signing clients
• believe your ideal clients are less than willing to pay for your services
• don't price based on the immense value you provide
• lose sight of your passions
• become frustrated and burnt out
• lose sight of your visions and desires for your future
• don't show up for your audience consistently
• make excuses
• lose sight of your values
• do a disservice to your clients
• don't engage to build relationships and a community

Ways to learn how to alleviate doubt and disbelief

1. Mindset work
2. Journal
3. Prayer
4. Testimonials
5. Read

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