Advertising Week Europe 2024 in Audio

Who Gives a Sh!t About Sustainability?


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Unpack the deeper dimensions of sustainability beyond just reducing carbon footprints. This session dives into the significance of considering people, community, and the environment in sustainable business practices. George Bradt and Sophie Pemberton discuss why sustainable growth must integrate broader societal impacts and how businesses can adopt these practices for long-term success. Their conversation highlights the future of sustainable business growth, focusing on real-world applications and innovative strategies that prioritise human and environmental well-being.

Speakers:

  • George Bradt, Marketing Strategy Director, giffgaff
  • Sophie Pemberton, Group Chief Strategy Officer, Talon

Take Aways:

  1. Sustainability encompasses more than just environmental issues.
  2. The future of sustainable growth lies in community and people.
  3. Business growth should integrate sustainable practices for long-term success.


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Advertising Week Europe 2024 in AudioBy Advertising Week Europe