There are surprises every year in the world of cinema, you never quite know what's going to pan out and end up delivering the goods. A lot of things that sound good on paper end up being poor in execution, and vice versa.
There's always the approach of relying on a filmmakers track record and having a reasonable amount of confidence in their next project, but even then there are disappointments and (usually) inevitable decline.
There's the "brand loyalty" idea, where you stick with a franchise even though it starts SUCKING ASS, and in recent years no shortage of legacy sequels.
Every year also brings it's share of unintentionally hilarious cinematic disasters. This year alone has brought us Megacockulus, Madame Web, Joker: Folie a Deux, Borderlands, Argylle, Tarot, Rebel Moon- Part Two, Imaginary, Night Swim, and The Exorcism, among others (add Kraven The Hunter to that list).
Then, there's these films you barely hear shit about (or nothing about) until their release is imminent which pull a complete sneak attack and surprise the fuck out of you.
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