Everybody, everywhere, it seems, wants you to "like" their product, podcast, delivery service, social media post, or whatever.

But, did you ever stop to wonder, who actually invented the "Like" button?

Well, business strategy expert and author, Martin Reeves did, and he turned what was supposed to be a short coffee conversation with Like button inventor, Bob Goodson, into a new book called  "Like: The Button that Changed The World".

Listen now, as Reeves explains how that seemingly innocuous little "Like" button, has supercharged commerce, and changed society worldwide.