The No Normal Show by BPD

Who Really Has the CEOs Ear?


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In this episode of The No Normal Show, we’re pulling back the curtain on who actually shapes decisions in the C-suite and why Chief Marketing Officers might be losing ground to the rising influence of Chief Communications Officers. We’re calling it the Karolina Effect, and it’s changing the power dynamics inside health systems. We also ask if Chipotle has lost its sizzle, and whether influencer marketing is shifting from storytelling to sales-driven chaos as affiliate links and TikTok shops take over. Tune in to hear what it all means for the future of healthcare marketing.


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The No Normal Show by BPDBy BPD

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