College football season is here!

If you follow college athletes on Instagram, you may have noticed -- they're doing a lot more commercials lately. And for doing this work, some athletes are raking in big bucks. 

A court settlement this summer determined that students have a right to make money from sports. And for the first time ever, universities will be the ones to pay them.  

How this new money flows will determine which college athletic programs thrive, and which ones will watch from the sidelines. 

On today's episode, who should profit from college sports?  

Thank you to the supporters of KUOW, you help make this show possible! If you want to help out, go to kuow.org/donate/boomingnotes.

Coming up: Have you ever found yourself subscribed to a service online, or signed up for something, and you have no idea how it happened? We want to hear from you. Give us a call at (206) 221-7158 and leave a voicemail with your experience -- it could be featured on an upcoming episode. You can also email us at [email protected].

Booming is a production of KUOW in Seattle, a proud member of the NPR Network. Our editor is Carol Smith. Our producers are Lucy Soucek and Alec Cowan. Our hosts are Joshua McNichols and Monica Nickelsburg.

Support the show: https://kuow.org/donate

See omnystudio.com/listener for privacy information.