In this episode of The One Step Better Podcast, hosts Mike and Matt discuss the importance of transparency in business relationships, particularly in the context of accounting services. They explore the types of clients they work best with, the significance of alignment in goals and expectations, and the criteria for selecting clients, including business maturity, willingness to adapt, and the importance of communication. They also discuss the necessity of embracing technology in modern business practices, concluding with insights on fostering collaborative relationships with clients.