Life is business and business is life, but marketing is not branding and branding is not marketing... well at least not all the time. Listen as we discuss the important differences between branding and marketing and why you should be doing both.

What's more important: how others value your time or how you value your time? Some would choose the latter and some would say both. In this episode, we talk it through. We also discuss "Time Vampires" (Dan Kennedy) and how you can make the most of your time by avoiding them.

It is said that it took Amazon a little more than 14 years to become profitable; and Walmart approximately 20 years to reach $1 billion in annual sales. Today, both Amazon and Walmart are top contenders in their industry and are ever-adapting to meet the needs of the changing times. What will it take for companies like Uber and Lyft to reach these points of success and to sustain?

How keen is your vision? How committed are you to doing the work? What is your definition of success? These are the questions we ask in this week's episode as we discuss the three key strategies you need in order to make it in the world of business.

In this episode, we introduce ourselves and ask the important question, "who told you that?" Why do you do what you do? Why do you operate the way you operate? We also give three key reasons why most small businesses fail by or before their fifth year in business. Spoiler: it's not because there's no market for what you want to do. We leave you with probing questions every aspiring, active and established entrepreneur should ask themselves.