In this episode of the Good Influencer Podcast, hosts Julia Marcum and Becca McLeod discuss the crucial role consistency plays in the growth of social media followings. Julia shares insights from her experience with her brand Chris Loves Julia, detailing the impact of their reduced posting frequency in Q2 and the resulting halt in growth. The conversation also touches on the balance between creating content for engagement versus growth, the pitfalls of rage-bait content, and strategies for maintaining and attracting followers. Additionally, the hosts offer practical advice for new influencers, emphasizing the importance of owning one's content creation journey, consistent posting, and the benefits of showing up in your content. They also highlight the evolving landscape of social media algorithms and search functionalities that can aid in growth. The episode concludes with homework for listeners: analyzing what elements made them follow their last 10 recent follows, to glean insights for their own content strategies.

The fashion girlie Julia mentioned today — obsessed 😍 →  ⁠https://www.tiktok.com/@rachelgwilson⁠

00:30 Introduction to the Good Influencer Podcast

00:41 Quarterly Meeting Insights and Growth Challenges

04:11 Balancing Engagement and Growth

06:42 Avoiding Common Influencer Mistakes

09:17 Case Study: Hub's Life and Niche Content

13:01 Strategies for Overcoming Growth Slumps

16:33 The Evolution of Instagram and Growth Opportunities

21:45 Engaging Content and Consistency

24:05 The Role of Family and Friends in Influencer Success

28:12 Promoting Side Hustles and Overcoming Early Challenges

29:43 The Power of Showing Up in Your Content

37:54 Mastermind Insights and Homework

44:13 Conclusion and Upcoming Topics