Social media isn’t just for selfies—it’s your next big lead generator. In this episode, Scott Bower sits down with The Viking Boys, Jake and Luke, to dive into the world of real estate investing. From wholesaling and flipping to managing Airbnb rentals, the duo shares their journey, revealing how they’ve navigated the challenges of a shifting market. With rising interest rates and increased competition, they explain how focusing on high-quality renovations and leveraging social media platforms like Instagram and Facebook has become crucial for building relationships and closing deals. If you’re looking for actionable insights on how to thrive in real estate, this episode is packed with strategies to help you succeed.