Wholesome Goods

This week we’re diving into everything happening in the food and beverage space from canned cocktails to sports nutrition to regenerative farming and more.

Tune into this week’s episode of the Wholesome Goods podcast as a supplemental CPG resource to this newsletter! Listen as I dive in deeper to a lot of the topics & news discussed here.

New episodes every Wednesday at 9am EST.

⁠⁠⁠⁠Subscribe to our Substack for all the CPG news.⁠⁠⁠⁠

IG/TikTok @wholesomeagency

wholesomeagency.com | [email protected]

This week we’re diving into everything happening in the food and beverage space from pickles to beverages fridges to THC chocolates and more.

Tune into this week’s episode of the Wholesome Goods podcast as a supplemental CPG resource to this newsletter! Listen as I dive in deeper to a lot of the topics & news discussed here.

New episodes every Wednesday at 9am EST.

⁠⁠⁠⁠⁠Subscribe to our Substack for all the CPG news.⁠⁠⁠⁠⁠

IG/TikTok @wholesomeagency

wholesomeagency.com | [email protected]

From waffle inspired vacuums to non-alcoholic spirits to Oatly to fruit juices. There's a lot going on in the cpg world.

This week we’re diving into everything happening in the food and beverage space from waffles to marshmallows to na spirits and more.

Tune into this week’s episode of the Wholesome Goods podcast as a supplemental CPG resource to this newsletter! Listen as I dive in deeper to a lot of the topics & news discussed here.

New episodes every Wednesday at 9am EST.

⁠⁠⁠Subscribe to our Substack for all the CPG news.⁠⁠⁠

IG/TikTok @wholesomeagency

wholesomeagency.com | [email protected]

This week we’re diving into everything happening in the food and beverage space from tinctures to donut holes to beans and more.

Tune into this week’s episode of the Wholesome Goods podcast as a supplemental CPG resource to this newsletter! Listen as I dive in deeper to a lot of the topics & news discussed here.

New episodes every Wednesday at 9am EST.

⁠⁠Subscribe to our Substack for all the CPG news.⁠⁠

IG/TikTok @wholesomeagency

wholesomeagency.com | [email protected]

Welcome welcome welcome to another installment of sh*t you should care about! This week we’re diving into everything happening in the food and beverage space from icecream to kombucha to olive oil and more.

Tune into this week’s episode of the Wholesome Goods podcast as a supplemental CPG resource to this newsletter! Listen as I dive in deeper to a lot of the topics & news discussed here.

New episodes every Wednesday at 9am EST.

⁠Subscribe to our Substack for all the CPG news.⁠

IG/TikTok @wholesomeagency

wholesomeagency.com | [email protected]

Welcome back! The CPG world has been busy this week with lots of new collaborations and product discoveries. Let me know your thoughts and feelings in the comments.

New episodes every Wednesday at 9am EST.

⁠Subscribe to our Substack for all the CPG news.⁠

IG/TikTok @wholesomeagency

wholesomeagency.com | [email protected]

We're talking Kraft Heinz x Seemingly Ranch, sunscreen in condom wrappers, Shake Shack x Zero Acre Farms, etc.

New episodes every Wednesday at 9am EST.

Subscribe to our Substack for all the CPG news.

IG/TikTok @wholesomeagency

wholesomeagency.com | [email protected]

Welcome back! There’s so many new goodies happening in the CPG world this week. Olipop’s new launch, Cheetos x Milk Bar Cake, Gatorade created water, and so much more. Let me know what your favorite tidbit was and be sure to follow the show to continue receiving all the CPG news!

New episodes every Wednesday at 9am EST!

⁠Subscribe to our Substack for all the CPG news⁠

IG/TikTok @wholesomeagency

wholesomeagency.com | [email protected]

Join me, Lauren Hodgen, founder and creative director of Wholesome Agency, as we explore the mesmerizing world of color palettes and brand design. We kick off with a fascinating exploration of Good Karma Wine. Inspired by the captivating hues of orange wine, we dissect the importance of a simple, yet strong, color palette and the impact it has on brand image and perception.

As we transition into the world of food and beverage news, we explore a diverse range of topics from Crocs' grilling giblets to Tillamook's frozen mac and cheese. Not to forget the intriguing partnerships such as Food52 and Chicory, and exciting new product launches including Mosh, Urbay, Chamberlain Coffee, Craft Mix, and Chia Smash.

Rounding up the conversation, we focus on the emerging trends in the olive oil industry. We discuss the Graza squeeze bottle movement, the rising popularity of metal cans for olive oil brands, and how the current food content on TikTok is shaping the industry. We also touch upon some fantastic new brands such as Departed Spirits and the D'Amelio family's brands. Plus, I share my thoughts on the branding and packaging of Her Clear olive oil, Nice Rice, and Flings the Better Rectangle.

New episodes every Wednesday at 9am EST!

Subscribe to our Substack for all the CPG news

IG/TikTok @wholesomeagency

wholesomeagency.com | [email protected]

Welcome to your Wholesome Era! A weekly podcast by Wholesome Agency, dedicated to food & bev design + strategy. This podcast is a resource for the entrepreneurs, freelancers, and passion project lovers alike. Each week we will cover four segments: brand deep dives, ICYMI food & bev edition, design & social strategy chat, and a Q&A. Tune in every Wednesday at 9am!

Meet Lauren-- she is a multi-disciplinary creative and entrepreneur based in Columbus, OH. She is a graduate of the Fashion Institute of Technology with a BS in Advertising and Marketing Communications. Lauren is the owner of Wholesome Agency and Citrus Diaries. She specializes brand identity design, website design, and social media. She is here to support the delicious food and bev brands looking for their up-level!

The Wholesome Goods Podcast is presented by Wholesome Agency.

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IG: wholesomeagency | TikTok: wholesomeagency | Substack

For all work inquiries email: [email protected]

https://www.wholesomeagency.com/