In the most epic meet cute, Olivia met Kyle when he was running a diamond mine and she was polishing her diamond skills as a gemologist. What came later was the company they co-founded — The Clear Cut. The custom online jeweler was born and lives entirely in the digital arena. In this episode, Lex and Tony dig into how these two found each other and launched the start-up, along with the unique customer acquisition strategy that led them to build a consumer focused company with zero marketing budget. Olivia and Kyle also discuss why lab grown diamonds aren’t the planet saving alternative they claim to be, and how they’re ensuring that all the diamonds in their products are sourced from reputable sources with the minimum impact on the environment.

The indomitable Carly Bigi pulls back the curtain on the incredible waste — including literally setting clothes on fire — that is rampant in the fashion industry. The company she founded, Laws of Motion, is upending that status quo. Laws of Motion uses cutting edge (get it?) technology to right-size every dress, custom crafting them one at a time using next generation AI, reducing waste in the factory and creating a product consumers love. We go back to the first days of deciding to launch a company rather than return to a safe career in consulting, to the trials of growing a start-up in the hyper-competitive fashion industry, and that amazing feeling the first time a woman actually tried on one of their prototype dresses, and it was a perfect fit!