Be honest—who’s actually training your managers?

It’s day two at NADA, and after countless conversations with dealers, one thing is crystal clear: everyone is looking for more efficiency. More efficiency in marketing, more efficiency in operations, more efficiency in training.

But here’s the problem: you can add 100 new tools to your dealership, but if you don’t activate your managers, nothing is going to change.

I’ve been in this industry long enough to see the same cycle repeat itself. We spend hundreds of thousands training salespeople, expecting them to be the ones who transform the business. But then what happens?

They go back to the floor, ready to implement what they learned… and their manager says, Nah, we don’t do it that way here.

Game over.

We’re stuck in a cycle of training salespeople while completely ignoring the real key to success—our managers. The ones responsible for activating the team, setting the culture, and making sure the training actually sticks.

And if this hits home for you, let’s talk. Email me at [email protected] or DM me. No pitch, no fluff—just a real conversation about how to build the kind of dealership that actually wins. 

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