Is AI a threat to creativity or the ultimate creative assistant?

Shane Hegde, Co-founder and CEO of Air, believes it’s the latter. 

With roots in creative writing and a career pivot into computer science, Shane set out to build a platform that leverages AI to free creative teams from routine tasks.

In this of episode of Change Order⁠, he joins Jason Shuman⁠ to unpack:

• why every brand needs creativity as an expression of its identity
• why it is a waste of time for companies to try to be the best at everything
• how constantly seeking mentors helps you level up
• why he admires Shopify’s approach
• how Air plans to evolve into the platform that takes you from 1 to 100

Connect with us here:

1. Shane Hegde
2. Jason Shuman
3. Change Order
4. Primary Venture Partners

00:00:00 Trailer

00:00:46 Introduction

00:01:01 Ruined by AI?

00:06:35 Next gen mass market creative

00:12:16 Approaching creative work

00:17:09 Evolution and demand

00:31:04 100x easier

00:36:51 Closed vs open ecosystem

00:45:40 Constraints breeds creativity

00:53:56 Pushing the envelope more

00:59:01 Playing at the bottom

01:01:43 Growing up as a founder

01:07:55 What would you change?

01:13:31 Outro