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Why 53% of Deals Happen Off-Market (And How to Find Them)
Why 53% of Deals Happen Off-Market (And How to Find Them)
Brady Irwin has lived every real estate investor's worst nightmare, and came out the other side building something revolutionary.
From wholesaling his first deal for $20K in two weeks to flipping an 80-acre land deal for $1.8M profit in four months, Brady seemed unstoppable. Then came the crash: a Northwest Austin development deal that cost him millions, his cars, and nearly everything he owned, just months after his daughter was born.
But instead of giving up, Brady channeled his pain into purpose. He built Sinnet, a peer-to-peer social network that combines AI, GIS market intelligence, and nationwide property data into one unified platform. Think LinkedIn meets CoStar meets ChatGPT—exclusively for off-market real estate deals.
In this raw, unfiltered conversation, Brady reveals the brutal lessons from his biggest failure, why 53% of real estate transactions happen off-market (and how investors are missing them), and how AI is about to transform the way deals are sourced, vetted, and closed forever.
Whether you're a wholesaler, developer, syndicator, or passive investor, this episode will change how you think about deal flow, technology, and resilience in real estate.
📌 Video Chapters:
00:00 - Introduction: From Millions to Nothing—Then Back Again
03:20 - How Brady Made $20K in 2 Weeks Wholesaling His First Deal
07:45 - The $1.8M Land Deal Sold on Facebook Marketplace
12:30 - The Catastrophic Loss: How He Lost Millions and Everything He Owned
18:50 - Rock Bottom: Broke with a Newborn Baby
23:10 - The Pivot: Building Sinnet as a Passion Project Turned Tech Startup
29:40 - Why 53% of Real Estate Deals Happen Off-Market
35:15 - What is Sinnet? LinkedIn Meets CoStar Meets ChatGPT
41:30 - Scout GPT: AI Trained on 168 Million Property Parcels
48:20 - GIS Explained: Geographic Information Systems for Investors
54:10 - How to Find Absentee Owners and Off-Market Deals in Seconds
1:00:35 - Design ROI: Why $50/Month Rent Increases = Millions in NOI
1:07:20 - The Cookie-Cutter Trap: Why Gray-on-Gray Doesn't Work Anymore
1:13:45 - Deal Deck Pro: Turn Days of Work Into 5-Minute AI Presentations
1:19:30 - The Mental Game: Persistence, Pain, and Never Quitting
1:25:10 - Brady's Next Chapter: Building Cool Tech and Innovating Real Estate
1:30:45 - Final Advice: Trust Your Intuition and Stay in the Game
🎙 Brady Irwin shares his thoughts and experiences, offering valuable insights.
The ROI Masterclass Podcast Playlists 👇LINK IN THE COMMENT
#BradyIrwin #RealEstateInvesting #OffMarketDeals #WholesalingRealEstate #LandFlipping #RealEstateROI #RealEstateTech #SinnetPlatform #AIRealEstateTools #GISRealEstate #PropertyDataAnalysis #OffMarketInvesting #PassiveInvestor #RealEstateDealFlow #RealEstateResilience #PropertyScoutingAI #RealEstateSyndication #RealEstateInnovation #MarketCrashRecovery #InvestorMindset #RebuildingAfterFailure #LinkedInRealEstate #ScoutGPT
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By Liat SiegelWhy 53% of Deals Happen Off-Market (And How to Find Them)
Brady Irwin has lived every real estate investor's worst nightmare, and came out the other side building something revolutionary.
From wholesaling his first deal for $20K in two weeks to flipping an 80-acre land deal for $1.8M profit in four months, Brady seemed unstoppable. Then came the crash: a Northwest Austin development deal that cost him millions, his cars, and nearly everything he owned, just months after his daughter was born.
But instead of giving up, Brady channeled his pain into purpose. He built Sinnet, a peer-to-peer social network that combines AI, GIS market intelligence, and nationwide property data into one unified platform. Think LinkedIn meets CoStar meets ChatGPT—exclusively for off-market real estate deals.
In this raw, unfiltered conversation, Brady reveals the brutal lessons from his biggest failure, why 53% of real estate transactions happen off-market (and how investors are missing them), and how AI is about to transform the way deals are sourced, vetted, and closed forever.
Whether you're a wholesaler, developer, syndicator, or passive investor, this episode will change how you think about deal flow, technology, and resilience in real estate.
📌 Video Chapters:
00:00 - Introduction: From Millions to Nothing—Then Back Again
03:20 - How Brady Made $20K in 2 Weeks Wholesaling His First Deal
07:45 - The $1.8M Land Deal Sold on Facebook Marketplace
12:30 - The Catastrophic Loss: How He Lost Millions and Everything He Owned
18:50 - Rock Bottom: Broke with a Newborn Baby
23:10 - The Pivot: Building Sinnet as a Passion Project Turned Tech Startup
29:40 - Why 53% of Real Estate Deals Happen Off-Market
35:15 - What is Sinnet? LinkedIn Meets CoStar Meets ChatGPT
41:30 - Scout GPT: AI Trained on 168 Million Property Parcels
48:20 - GIS Explained: Geographic Information Systems for Investors
54:10 - How to Find Absentee Owners and Off-Market Deals in Seconds
1:00:35 - Design ROI: Why $50/Month Rent Increases = Millions in NOI
1:07:20 - The Cookie-Cutter Trap: Why Gray-on-Gray Doesn't Work Anymore
1:13:45 - Deal Deck Pro: Turn Days of Work Into 5-Minute AI Presentations
1:19:30 - The Mental Game: Persistence, Pain, and Never Quitting
1:25:10 - Brady's Next Chapter: Building Cool Tech and Innovating Real Estate
1:30:45 - Final Advice: Trust Your Intuition and Stay in the Game
🎙 Brady Irwin shares his thoughts and experiences, offering valuable insights.
The ROI Masterclass Podcast Playlists 👇LINK IN THE COMMENT
#BradyIrwin #RealEstateInvesting #OffMarketDeals #WholesalingRealEstate #LandFlipping #RealEstateROI #RealEstateTech #SinnetPlatform #AIRealEstateTools #GISRealEstate #PropertyDataAnalysis #OffMarketInvesting #PassiveInvestor #RealEstateDealFlow #RealEstateResilience #PropertyScoutingAI #RealEstateSyndication #RealEstateInnovation #MarketCrashRecovery #InvestorMindset #RebuildingAfterFailure #LinkedInRealEstate #ScoutGPT