In today's episode, we're diving into the critical issue of why 95% of diets fail. If you've ever struggled with weight regain post-diet, this episode is a must-listen. Join us as we unravel the secrets to sustainable weight loss and explore strategies that actually work in the long run. Press play to discover the keys to a healthier, happier you!

Timeline Summary:

• [00:01:19] Unsustainable Diets 
• [00:03:42] The Matador Principle 
• [00:04:37] Maintenance is Key 
• [00:06:46] The Challenge of Coming Off a Diet 
• [00:07:29] Advice for Trainers and Coaches 

Key Takeaways:

1. Weight Regain, Not Weight Loss, is the Real Problem: Most diets lead to temporary weight loss followed by regain.
2. Restrictive Diets are Unsustainable: Overly restrictive eating leads to eventual binging and weight regain.
3. Importance of Knowing Your Maintenance Calories: Understanding and maintaining your calorie needs is crucial for long-term weight management.
4. The Matador Principle for Sustainable Weight Loss: Intermittent calorie restriction can lead to more sustainable weight loss.
5. Maintenance Over Restriction: Learning to maintain weight loss is often harder than losing weight.
6. High Energy Flux Method: Incorporating increased daily activities can aid in sustainable weight management.
7. Customization is Key: There is no one-size-fits-all approach to dieting and weight loss.

Mentioned Websites & Links:

• Strength Matters
• Strength Matters Training System

Quotes:

"It's not that we don't have a weight loss problem; we have a weight regain problem." – Josh Kennedy

"Most diets are unsustainable... That's why we see a 95% failure rate." – James Breese

"You can achieve weight loss faster if you stay in a deficit, but it's about the longer play." – James Breese

"Knowing your maintenance calories is crucial. If you're not in the game with the numbers, you're not in the game at all." – Josh Kennedy

"The hardest part is coming off the diet and maintaining it over the long haul." – James Breese

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