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August 06, 2025

Why 95% of Retail Inventory Is Invisible to Consumers

39 minutes

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Nick Brackenbury, Co-founder and CEO of NearSt. NearSt is revolutionizing the retail landscape by connecting the world's local inventory to the web, bridging the critical gap between online discovery and offline purchasing. With over a billion stock updates flowing through their platform daily, NearSt is tackling one of retail's biggest challenges: making 95% of products currently invisible to online consumers discoverable through digital channels. Through partnerships with Google, Facebook, and last-mile delivery providers, they're helping mid-market and small retailers compete in an increasingly digital world while preserving the value of physical retail spaces.

Topics Discussed:

Bridging the online-to-offline commerce gap with real-time inventory data

Overcoming measurement and attribution challenges in physical retail

Leveraging inspirational search behaviors to drive local store visits

Building technical solutions for antiquated retail inventory systems

Scaling local inventory visibility across global markets

Managing relationships between big tech platforms and small retailers

Understanding cultural differences in shopping behaviors across markets

...more