In this episode, Trevor Larson, Cofounder and CEO at Nectar shares:

• The scrappy ways he got PerkNow off the ground and how that became Nectar
• Benefits of bootstrapping vs having too much capital
• Why putting yourself in your customers' shoes is the key to winning their hearts

Nectar is a 360 employee recognition and rewards solution for companies investing in culture.

ProfitLed host, Melissa Kwan and Trevor also discusses:

• What were some things you prioritized and some things you chose not to invest in?
• How did you balance needing to pay yourselves vs investing into the company?
• Looking back, what are some things you would have done differently? 
• How did you arrive at your focus on buyer-centric sales process?
• What feedback have you heard from prospects since designing your sales process around their preferred buying journey?
• What would you say to someone who’s afraid of oversharing info especially to their competitors?
• As a bootstrapped company, how do you recruit and retain talent?

Show notes:

• Find show notes of each episode on ProfitLed.fm. 

Connect with our host:

• Follow Melissa on LinkedIn where she shares stories & lessons from her founder journey weekly.
• Connect with Melissa at melissakwan.com and subscribe to  'your founder next door', Melissa's weekly newsletter on what it's like to build a company without an abundance of resources and friends in high places.
• Follow @themelissakwan on Instagram and YouTube where she shares short videos of business advice and other truth-bomb sound bites.

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