What happens during an economic downturn:

• Buying cycles elongate
• Customers cut discretionary spend
• Multiple levels of approvals happen at targets, slowing down the process
• More competitors start searching for the same deals

What you can do:

1. Specialize in what you’re best at – talk about what it means to specialize
2. Pick an industry and work on addressing critical pains where they
3. Make things easy to buy

Listen to Shoot the Moon on Apple Podcasts or Spotify.

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