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Why a Healthy Workforce is Good for Your Brand with Maria Juan
In 2019 Peerfit received an investment of $18M to expand its wellness offerings.
But what was it about their platform that caught so much attention?
Peerfit’s a network service that partners with employers to offer employees a wellness program benefit. It connects workers to local fitness experiences and wellness services.
The hook? By investing in the wellness of your employees, you’re investing in the health of your business.
In this episode, Trevor chats to Maria Juan, a diehard creative, and Peerfit’s Veep of Marketing. They talk about the benefits of using a program like Peerfit and deep dive into strategy.
The nature of Peerfit’s B2B services means their sales team relies on leads that target the C-level employees. They work from the top down.
But that doesn’t mean their marketing team has to do the same.
In fact, Maria’s team does the opposite. Their marketers target employees and work from the bottom up.
How?
By pushing out as much content as possible on a variety of platforms.
She relies on content to reach those using the service. She engages with them, creating evangelists that will champion the brand from the ground up.
She says that by investing in content, you teach people about your organization. This creates opportunities to generate leads and drive sales.
Trevor and Maria cover:
🍋 What makes a good marketer
🍋 Their favorite platforms & knowing how to use them
🍋 What content is working right now
🍋 Owning content vs earning content, and
🍋 Integrating digital into your platform
The market shift and pivot to digital have had a big impact on the fitness industry and the self-care trend.
How can you make sure you’re taking advantage of this shift with your marketing tactics? Listen to the episode to find out.
If you enjoy the episode be sure to like & subscribe! And if you’re looking for more of our kick-ass content, check it out below.
🍋 Trevor Dudeck's LinkedIn profile: https://www.linkedin.com/in/trevordudeck/
🍋 Lemonade's LinkedIn page: https://www.linkedin.com/company/lemonadetheagency/
🍋 Lemonade's Instagram profile: https://www.instagram.com/lemonadecreates/
🍋 Lemonade's Facebook page: https://www.facebook.com/lemonadecreates
🍋 Lemonade's Twitter account: https://twitter.com/lemonadecreates
View all episodes
By Lemonade The Agency
5
22 ratings
In 2019 Peerfit received an investment of $18M to expand its wellness offerings.
But what was it about their platform that caught so much attention?
Peerfit’s a network service that partners with employers to offer employees a wellness program benefit. It connects workers to local fitness experiences and wellness services.
The hook? By investing in the wellness of your employees, you’re investing in the health of your business.
In this episode, Trevor chats to Maria Juan, a diehard creative, and Peerfit’s Veep of Marketing. They talk about the benefits of using a program like Peerfit and deep dive into strategy.
The nature of Peerfit’s B2B services means their sales team relies on leads that target the C-level employees. They work from the top down.
But that doesn’t mean their marketing team has to do the same.
In fact, Maria’s team does the opposite. Their marketers target employees and work from the bottom up.
How?
By pushing out as much content as possible on a variety of platforms.
She relies on content to reach those using the service. She engages with them, creating evangelists that will champion the brand from the ground up.
She says that by investing in content, you teach people about your organization. This creates opportunities to generate leads and drive sales.
Trevor and Maria cover:
🍋 What makes a good marketer
🍋 Their favorite platforms & knowing how to use them
🍋 What content is working right now
🍋 Owning content vs earning content, and
🍋 Integrating digital into your platform
The market shift and pivot to digital have had a big impact on the fitness industry and the self-care trend.
How can you make sure you’re taking advantage of this shift with your marketing tactics? Listen to the episode to find out.
If you enjoy the episode be sure to like & subscribe! And if you’re looking for more of our kick-ass content, check it out below.
🍋 Trevor Dudeck's LinkedIn profile: https://www.linkedin.com/in/trevordudeck/
🍋 Lemonade's LinkedIn page: https://www.linkedin.com/company/lemonadetheagency/
🍋 Lemonade's Instagram profile: https://www.instagram.com/lemonadecreates/
🍋 Lemonade's Facebook page: https://www.facebook.com/lemonadecreates
🍋 Lemonade's Twitter account: https://twitter.com/lemonadecreates