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The optimisation score went up. The results went down.

Claire audited a dog training school where 3 services were mixed into one campaign, the display network was bringing in fraud leads, and Google was spending the budget on puppy training searches instead of the high-value board and train enquiries.

She explains why the optimisation score measures compliance with Google, not performance for you — and why $20/hour puppy classes were eating the budget meant for $2,000+ board and train programmes.

https://www.clairejarrett.com/

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