We recently collaborated with Scott Arias, Founder at ACE Consulting. Here we discuss why a killer customer referral program can beat a Super Bowl ad.

Scott points out that while a Super Bowl ad can create huge visibility, a customer referral carries something far more valuable: trust.

For CEOs thinking about writing a book, the lesson is powerful. A book is not just a visibility tool. It can become a referral accelerator.

When someone refers you and also says, “You should read their book,” that referral arrives with borrowed trust, proof of expertise, and a reason to take the conversation seriously.

That is a very different starting point from “I saw your ad.”

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.

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