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A lot of brands see a minimum advertised pricing (MAP) or unilateral pricing (UP) policy as the best way to correct price discrepancies and protect their margins. But creating a pricing policy is only part of the solution. And if you execute it poorly, a pricing policy can actually do more harm than good for […]
The post Why a Pricing Policy Can Make or Break Your Brand Integrity appeared first on .
By PriceSpider4.7
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A lot of brands see a minimum advertised pricing (MAP) or unilateral pricing (UP) policy as the best way to correct price discrepancies and protect their margins. But creating a pricing policy is only part of the solution. And if you execute it poorly, a pricing policy can actually do more harm than good for […]
The post Why a Pricing Policy Can Make or Break Your Brand Integrity appeared first on .