PriceSpider Ecommerce Connected

What is an ASIN on Amazon? What is a Rogue ASIN on Amazon? Are Rogue ASINs harming your brand? What are they doing to your AMS spend? What are Rogue ASINs doing to your digital footprint? In today's eCommerce Connected Episode we discuss what Rogue ASINs are and what to do about them.Email us at [email protected] with questions or comments. Please book time for a deeper dive 1:1 discussion here: https://go.pricespider.com/map-minute-monday

In this episode of PriceSpider Ecommerce Connected we’ll talk about the Big news from Amazon and how your brand will be affected and benefit from it as they make all third party sellers on their marketplace public. There are three challenges outlined below…listen to the Podcast as we explore these challenges and discuss key strategies […]The post How Brands Can Win as Amazon’s Third Party Seller Database Goes Public appeared first on .

Relationships between retailers and manufacturers can often become tense. As they each try to protect their margins and do what’s best for their customers, they can start to feel more like competitors than partners. But it doesn’t have to be that way. In this episode of Ecommerce Connected, host Anthony Capozzoli talks with Sean Dawes, […]The post Why This Retailer Fights for Their Brands appeared first on .

What does a good pricing policy look like? Unfortunately, many manufacturers simply turn to Google or their competitors’ policies to answer this question, and what they find often creates a new problem, rather than a solution to their pricing issues. Michael Murphy, an attorney from K&L Gates and our latest guest on the Ecommerce Connected […]The post The First Pillar of a Successful Pricing Policy appeared first on .

A lot of brands see a minimum advertised pricing (MAP) or unilateral pricing (UP) policy as the best way to correct price discrepancies and protect their margins. But creating a pricing policy is only part of the solution. And if you execute it poorly, a pricing policy can actually do more harm than good for […]The post Why a Pricing Policy Can Make or Break Your Brand Integrity appeared first on .

When consumers think of your brand, what kind of experience, quality, and value do they associate with your name? When your store or website is the only point of sale, you have a lot of control over your customers’ experiences. But when you work with retailers, that’s not always the case. Every retailer you work […]The post Brand Equity in the Digital Age: How to Fight for Your Brand Online appeared first on .

Ratings & Reviews are a key source of information that help drive purchase decisions. They are two of the main signals consumers use to determine the quality of a product they see online. Since they can’t physically hold your products or test them out (and returning something they bought online usually isn’t as convenient as […]The post 3 Things Brands Need to Know About Ratings and Reviews appeared first on .

Where to buy (WTB) solutions highlight popular online and local retailers that sell your products, allowing your customers to choose the retailers they prefer. The whole point of these widgets is to streamline the path to purchase, so your customers can buy in the way that’s most convenient for them. But a lot of brands […]The post Are You Making the “Locals Only” Ecommerce Mistake? appeared first on .

In the world of ecommerce, you should always strive to create the clearest, most convenient path to your products. Consumers want to shop online at specific retailers, so you sell your products in those stores and include more purchasing options on your website. But any time you send potential customers to an online retailer, there’s […]The post 5 Common Ecommerce Mistakes appeared first on .

Pricing Policy: Part Two – Monitoring and Enforcement In the second part of a three-part series of PriceSpider’s podcast, E-Commerce Connected, our global sales executive Anthony Capozzoli discusses pricing policy with Eugene ‘Gene’ Zelek of Taft Law. Gene is a member of the Professional Pricing Society (PPS) and specializes in antitrust and commercial litigation. He […]The post Monitoring and Enforcing your Pricing Policy appeared first on .