The Business You Really Want

Why Accountability Fails (And What To Do About It)


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Are you tired of launching new team processes only to see them completely fall apart? As leaders, we often mistake true accountability for simple reliability (did they do the thing?). Tonya Kubo and Gwen Bortner dive deep into this common pitfall, explaining that real accountability is a powerful two-way process built on reflection, communication, and partnership, which ultimately reduces the need to micromanage. Discover the real reasons accountability initiatives fail—it’s not a lazy team, but often the leader’s own inconsistency, prioritizing the "urgent" over the necessary rhythm of check-ins, or fear of being "held to constraints"—and learn the essential secret to a successful, micromanage-free system: The leader must first establish their own accountability with an outside coach, consultant, or advisor who can help you solve problems before they escalate, ensuring your team stays clear, aligned, and productive for the long haul.

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The Business You Really WantBy Gwen Bortner & Tonya Kubo

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