We say we want accountability. We even ask for it. But when it actually shows up—when the check-ins start, the feedback gets real, and the pressure kicks in—most of us want to bolt. 

Why does something we need feel so uncomfortable?

In this episode, we talk about why we avoid accountability, especially when it comes to eating better, exercising, or sticking with a plan we said we cared about. 

So if you’ve ever ghosted a coach—or even a friend—because you didn’t want to talk about a rough day, this is for you. That discomfort you’re feeling? There’s a reason for it—and something really good on the other side.

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Tried every diet out there and nothing sticks?

Imagine having a coach checking in on you EVERY day—keeping you on track and adapting your plan to whatever life throws your way.

A personalized, 1:1 coaching program designed just for you can really change the game.

➤ https://www.mybodytutor.com/coaching/weight-loss

Why don't we talk and see if we're a good fit for each other? Let’s set up a chat.

➤ https://www.mybodytutor.com/book-a-call

What've you got to lose?