<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!b9Uc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b13e322-ee75-4231-afa8-fe496b2fd8dc_1200x888.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!b9Uc!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b13e322-ee75-4231-afa8-fe496b2fd8dc_1200x888.jpeg 424w, https://substackcdn.com/image/fetch/$s_!b9Uc!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b13e322-ee75-4231-afa8-fe496b2fd8dc_1200x888.jpeg 848w, https://substackcdn.com/image/fetch/$s_!b9Uc!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b13e322-ee75-4231-afa8-fe496b2fd8dc_1200x888.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!b9Uc!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b13e322-ee75-4231-afa8-fe496b2fd8dc_1200x888.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!b9Uc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b13e322-ee75-4231-afa8-fe496b2fd8dc_1200x888.jpeg" width="1200" height="888" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/1b13e322-ee75-4231-afa8-fe496b2fd8dc_1200x888.jpeg","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":888,"width":1200,"resizeWidth":null,"bytes":415051,"alt":null,"title":null,"type":"image/jpeg","href":null,"belowTheFold":false,"topImage":true,"internalRedirect":"https://www.thebulwark.com/i/168038534?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b13e322-ee75-4231-afa8-fe496b2fd8dc_1200x888.jpeg","isProcessing":false,"align":null,"offset":false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!b9Uc!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b13e322-ee75-4231-afa8-fe496b2fd8dc_1200x888.jpeg 424w, https://substackcdn.com/image/fetch/$s_!b9Uc!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b13e322-ee75-4231-afa8-fe496b2fd8dc_1200x888.jpeg 848w, https://substackcdn.com/image/fetch/$s_!b9Uc!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b13e322-ee75-4231-afa8-fe496b2fd8dc_1200x888.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!b9Uc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b13e322-ee75-4231-afa8-fe496b2fd8dc_1200x888.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><div class="pencraft pc-reset icon-container restack-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-refresh-cw"><path d="M3 12a9 9 0 0 1 9-9 9.75 9.75 0 0 1 6.74 2.74L21 8"></path><path d="M21 3v5h-5"></path><path d="M21 12a9 9 0 0 1-9 9 9.75 9.75 0 0 1-6.74-2.74L3 16"></path><path d="M8 16H3v5"></path></svg></div><div class="pencraft pc-reset icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></div></div></a><figcaption class="image-caption">‘Matinee’ poster unrelated. (MovieStillsDB)</figcaption></figure></div><p>On this week’s special bonus episode, the gang discussed why the <a href="https://nymag.com/intelligencer/article/inside-the-medias-traffic-apocalypse.html">ad-based media ecosystem is in collapse</a> and how this relates to problems seen by movies and movie theaters alike facing challenges in creating awareness of new films.</p>
      <p>
          <a href="https://www.thebulwark.com/p/why-ad-based-media-is-in-trouble">
              Read more
          </a>
      </p>

‘Matinee’ poster unrelated. (MovieStillsDB)On this week’s special bonus episode, the gang discussed why the ad-based media ecosystem is in collapse and how this relates to problems seen by movies and movie theaters alike facing challenges in creating awareness of new films. Read more

<a href="https://substackcdn.com/image/fetch/$s_!b9Uc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b13e322-ee75-4231-afa8-fe496b2fd8dc_1200x888.jpeg" rel="noopener noreferrer"></a>‘Matinee’ poster unrelated. (MovieStillsDB)<p>On this week’s special bonus episode, the gang discussed why the <a href="https://nymag.com/intelligencer/article/inside-the-medias-traffic-apocalypse.html" rel="noopener noreferrer">ad-based media ecosystem is in collapse</a> and how this relates to problems seen by movies and movie theaters alike facing challenges in creating awareness of new films.</p>
      <p>
          <a href="https://www.thebulwark.com/p/why-ad-based-media-is-in-trouble" rel="noopener noreferrer">
              Read more
          </a>
      </p>

Why Ad-Based Media Is In Trouble

Here's the elevator pitch: It's "Left, Right, and Center" meets "Siskel and Ebert." Three friends from different ideological perspectives discuss the movies and controversies (or nontroversies!) about them. Featuring bonus episodes for Bulwark+ members.

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Why Ad-Based Media Is In Trouble

Why Ad-Based Media Is In Trouble