Welcome to episode 130. I’m joined by Leadership Coach and People & Culture Consultant, Theresa Carter.  Agencies are people businesses, so it's essential to the success of the agency to attract and recruit the right people with the right skills for the right roles. And this also means that, as the agency grows, the needs of the business change.  For example, you might start your agency with small national clients, and then as you expand, you might begin to serve multinational clients that are much bigger, that operate differently. You might need different team members with different skills and experience that suits the agency's evolving needs.  All of this starts with aligning your business goals with a solid people and culture plan. 
 In our chat, Theresa Carter shares:
  ·         how to create your people and culture plan from your business goals·         what happens when some of your team members are in the wrong seats·         how to deal with that·         how to create some accountability for delivering your people and culture plan·         and lots more.   If you want some guidance to build a really strong and successful agency team that's totally aligned with your values, then please do get in touch with her via email: [email protected] or LinkedIn: https://www.linkedin.com/in/theresaaustin/ And if you're responsible for the retention and growth of your existing client relationships at the agency, then you can go to my website, https://www.accountmanagementskills.com and sign up for my newsletter where I share agency account management tips, strategies, mini trainings, and also key points covered by my expert podcast guests.