Amerilife's Chief Lead Generation Officer Bill Decourcy shares game-changing strategies for performance marketing success. Discover how to harness the power of video and YouTube as attention-grabbing tools, implement AI to do more with less, and spend less time in dashboards and more time reaching the right audience. With insights on building a unified martech stack for seamless digital experiences across all channels, this episode delivers practical tactics to enhance your marketing effectiveness and drive measurable results in today's competitive landscape.