The Real View

Why AI Won’t Replace the REALTOR®


Listen Later

Tatiana Zagorovski joins this week’s episode to discuss where AI technology helps—and where it falls short. Hear real-world examples, potential risks, and how REALTORS® can better educate clients while embracing AI as a tool, not a replacement.


Full Description / Show Notes

  • Tatiana’s career history and background
  • How AI can be a powerful tool for efficiency—helping with tasks like listing descriptions and research—while cautioning that it should never be treated as a fully reliable or authoritative source without verification.
  • Why AI cannot replace real estate professionals, especially when it comes to navigating complex transactions, identifying property issues, and managing unexpected challenges.
  • How agents can start using AI effectively, from automating routine tasks to maintaining authenticity and adding a personal touch to AI-generated content.
  • Guidance for consumers, emphasizing the risks of relying solely on AI for major financial decisions like buying or selling a home.
  • Bottom line: AI is a valuable assistant—but human expertise, relationships, and judgment remain essential in real estate.
...more
View all episodesView all episodes
Download on the App Store

The Real ViewBy Ohio REALTORS