WARC's newly released whitepaper, in conjunction with TikTok, examines the value of short-form video in supercharging the marketing funnel. Kris Boger and Thiago Correa discuss how brands can maximise impact across the funnel by leveraging TikTok's unique format. Learn about the strategies for driving attention, retention, and conversion on TikTok, and how to effectively integrate short-form video into your marketing strategy.

Speakers:

• Kris Boger, General Manager, Global Business Solutions, UK, TikTok
• Thiago Correa, Head of Media, Performics

Take Aways:

1. Value of short-form video in marketing.
2. Strategies for leveraging TikTok's format.
3. Driving impact across the marketing funnel.

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