Yes, your B2B emails are bad. Mine are bad too. Are we just doomed to terrible emails filling up our inbox?
Margo Aaron thinks not. Listen to her recommendations for writing emails like a person (you know, the kind people read) and not like a B2B company we all unsubscribe to.

Yes, your B2B emails are bad. Mine are bad too. Are we just doomed to terrible emails filling up our inbox? Margo Aaron thinks not. Listen to her recommendations for writing emails like a person (you know, the kind people read) and not like a B2B company we all unsubscribe to.

Why Are B2B Emails So Bad?

I’ve spent the last 3 years in B2B marketing trying to figure out what actually works and what’s just a new buzzword. I’ve bought books, subscribed to courses, and gone to awkward marketing events. I give up. Instead, I’m inviting B2B marketers who are in the proverbial trenches to grab a beer and share their stories from the front lines. My hope is that the promise of free beers will be enough to get them to divulge their secrets. And if they don’t, well, maybe they will after they’ve had a few.

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Why Are B2B Emails So Bad?

Why Are B2B Emails So Bad?