Sign up to save your podcasts
Or
Share Why Are Emotions Key While Crafting Effective B2B Campaigns?
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Why Are Emotions Key While Crafting Effective B2B Campaigns?
Bryan Law, CMO of ZoomInfo gets real about the smart use of AI, budgeting for impact, and why balancing branding with tactical moves is key. Plus, he’s weighing in on using platforms like Instagram vs. LinkedIn for that marketing edge.
📈He shares insights into his playbook as a CMO and offers valuable perspectives on compensation in this role. We break down the art and science of investment decisions, striking the perfect balance between brand elevation and strategic approaches.
Highlights:
00:00 - Intro
02:19 - Welcome Hot Shot
03:23 - Simon’s Event on Feb 29th
04:02 - Bryan’s Linkedin + Background
08:30 - ZoomInfo: How They Make Money?
11:57 - 1st Hot Sauce Question
14:00 - Where are they spending their money at?
16:02 - AI’s Efficiencies
20:28 - How Do they Invest? Brand vs Demand Gen?
24:49 - Paid Search, Google Search vs Searching on Linkedin
27:12 - Secret Channel to build relationships
35:02 - 2nd Shot, worst event he has attend
38:40 - Simon explains his events
47:04 - How much to they spend on events?
50:37 - Cost of aqcuisition
52:47 - Joke Segment
54:15 - Was Marketing what he wanted always?
55:40 - Bryan’s Family and Culture
1:03:20 - Goodbyes
Don't miss out on this insightful episode - hit play now and leave us in the comments your favorite quote of the episode!
🌟Connect with Bryan Law: https://www.linkedin.com/in/bryanbasdenlaw/
🌟Explore about ZoomInfo: https://www.zoominfo.com/
--
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
View all episodes
By Marketing on MarsBryan Law, CMO of ZoomInfo gets real about the smart use of AI, budgeting for impact, and why balancing branding with tactical moves is key. Plus, he’s weighing in on using platforms like Instagram vs. LinkedIn for that marketing edge.
📈He shares insights into his playbook as a CMO and offers valuable perspectives on compensation in this role. We break down the art and science of investment decisions, striking the perfect balance between brand elevation and strategic approaches.
Highlights:
00:00 - Intro
02:19 - Welcome Hot Shot
03:23 - Simon’s Event on Feb 29th
04:02 - Bryan’s Linkedin + Background
08:30 - ZoomInfo: How They Make Money?
11:57 - 1st Hot Sauce Question
14:00 - Where are they spending their money at?
16:02 - AI’s Efficiencies
20:28 - How Do they Invest? Brand vs Demand Gen?
24:49 - Paid Search, Google Search vs Searching on Linkedin
27:12 - Secret Channel to build relationships
35:02 - 2nd Shot, worst event he has attend
38:40 - Simon explains his events
47:04 - How much to they spend on events?
50:37 - Cost of aqcuisition
52:47 - Joke Segment
54:15 - Was Marketing what he wanted always?
55:40 - Bryan’s Family and Culture
1:03:20 - Goodbyes
Don't miss out on this insightful episode - hit play now and leave us in the comments your favorite quote of the episode!
🌟Connect with Bryan Law: https://www.linkedin.com/in/bryanbasdenlaw/
🌟Explore about ZoomInfo: https://www.zoominfo.com/
--
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm