Stores can't keep them in stock, the price of them has gone through the roof, and knock-offs are everywhere. The squishy toy is the latest viral trend -- but it comes with the some real world benefits. Sam and Lindsay dig into the psychology of hyperfixation, viral shopping and share some of the things they've lined up for (or overpaid for) in the past.

Chapters

• 00:00 Introduction and Pet Stories
• 05:11 The Rise in Popularity and Marketing
• 11:19 Personal Experiences with Fidget Items
• 16:37 The Neato Fidget Toy and Marketing
• 27:36 Psychological Aspects of Hyperfixation
• 39:08 Strategies for Managing Hyperfixation